Associations Advisor and Author | Speaker and MC
Helping associations get more value to more members, so membership is worth every cent
I work with membership associations, industry groups and professional bodies who are busier than ever, and still hearing that members aren't seeing the value.
More
engagement
Increased
revenue
More member
value
Incredibly busy, but members still question the value
Hands up if you're working harder than ever as an association executive.
Wrangling a tight budget. Herding staff and volunteers. Hustling for sponsorships and attention.
And that's just before morning tea.
So, when a member says they're "not seeing the value"...?
You honestly can't believe it.
Every association has a value gap
Even with the best intentions, value leaks out in three places on its way to a member:
- The Strategic Gap. You're creating value, but not the value that matters most right now.
- The Engagement Gap. It's good value, but too few access it.
- The Communication Gap. They can't explain the value they get.
No wonder only 12% of association executives think their value proposition is very compelling.
Let's close your association's value gaps
Watch my 2-minute showreel from the NZSAE Conference keynote
Download The Value Proposition Playbook for Associations
Pinpoint the value gaps holding back your association so you can get more value to more members - and make your membership worth every cent.
3 ways to work together
For associations
Advisory and strategy work to close your value gaps.
For leaders + teams
Coaching, facilitation training and offsites.
For conference organisers
Speaking and MCing that lifts the energy and the outcomes.
Working with associations, networks, and peak bodies
Paul will tell you what you need to hear, not just what you want to hear, which is exactly what you need from a strategic advisor.
Alan Pollard, CEO, Civil Contractors New Zealand
Members not seeing the value?
It could be a sign of something deeper. Let's chat to figure out what to do.
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