Hi, I'm Paul
Associations advisor, speaker, author
Ready to get more value to members, and set up your field for its best decade yet?
You never set out to run an association
And yet here we are.
You rose through the ranks of your profession or industry, always curious about how things could be done better.
Now you're in a leadership role and while you're doing fine, you're ambitious about your impact.
Despite working harder than ever, somebody is always questioning the value - whether it's association members, staff members, board members or members of the public.
That's where I come in.
Your Association's
Value Gap
Every association has a value gap, but most don't know where.
The Strategic Gap
You're creating value, but not the value that matters most right now.
The Engagement Gap
It's good value, but too few access it.
The Communication Gap
Even if they do access it, they still can't explain the value.
Working out which is your biggest value gap is critical. And it's the first thing I'll help you to do.
Close the value gaps holding back your association
My clients typically choose me because:
- I'm the associations guy: I'm the only strategic advisor in NZ specialising in associations, peak bodies and industry bodies.
- I wrote the book: Author of The Question Effect and The Value Proposition Playbook for Associations, along with dozens of practical tools used by leaders around the world.
- You only deal with me: From the first enquiry onwards, you're never palmed off to a junior.
- Engaging as all heck: Ever been bored to tears by an AI-generated slide deck? Yeah, I don't do that.
- Reliable: I've been doing this work for a decade now, with 100+ happy clients and counting.
From the courtroom to the boardroom
I trained as a lawyer and then did basically everything except practise law.
Public policy, chairing community organisations, co-owning a consulting firm, and before all that, dental assistant, tutor, berry picker, waiter and factory worker.
This means your members' world won't be foreign to me - whoever they are.
And my legal nous means I'll find the real issue underneath the surface, faster than most.
Trusted by peak bodies, associations and industry bodies
We needed somebody to speak about the member value proposition, because a lot of association struggle with that - and Paul was fantastic.
Brett Jeffrey, NZ Society of Association Executives
