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Less stress. More impact.
Yes please.

The Question Effect is about the ripple that happens when leaders ask the right question at the right time.

Leading with curiosity reduces the pressure to be the hero with all the answers.

It builds trust, improves engagement, and creates meaningful change - without burning you out.

But how?

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Why I wrote
The Question Effect

Early in my career, I thought the path to success was to have all the answers. I put in long hours, spoke first in meetings, said ‘yes’ to every request…

And it worked… to a point.

But in reality, I was stressed, overworked, overwhelmed - and quite frankly - over it.

A chance conversation with a mentor set me on a different path. He showed me the power of leading with questions; the power of curiosity.

This realisation changed my work forever - first in law, then government, and later as a consultant and coach.

I saw over and over again that when leaders stopped trying to be the smartest person in the room, they created space for the whole room to get smarter.

This book is my way of sharing that hard-fought realisation. It’s filled with warts-and-all stories, insightful frameworks, and (unsurprisingly) a whole lotta questions.

I’ve loved writing this book, and I can’t wait for you to read it.